Alexa Edgerton
Designer and Letterer living in Long Beach, CA
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OluKai Hawai‘i Island Buildout

A custom buildout to help introduce OluKai’s Hawai’i Island inspired collection at Outdoor Retailer. Working closely with the retail team, I created custom lettering, pulled material inspiration and created a digital rendering to hand off to a local builder to bring the project to life.

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 We ended up going with a bright red/orange in the background of final buildout. The color represents the active lava present on Hawai‘i Island.   Lettering / Design: Alexa Edgerton  Client: OluKai

We ended up going with a bright red/orange in the background of final buildout. The color represents the active lava present on Hawai‘i Island.

Lettering / Design: Alexa Edgerton

Client: OluKai