Alexa Edgerton
 Custom lettering for the Liko Collection logo. The lettering was inspired by the organic shapes of Hawaiian foliage.

OluKai Liko Collection

The OluKai Liko Collection features shoes and sandals hand-dyed in small batches using a 100% natural dying process with plants found in Hawai‘i—yellow hibiscus, koa, and eucalyptus. The fabric is a collaboration of two artisans, a lei maker from Hawai‘i and a natural fabric dyer from Brazil. As the lead creative on this project, I wanted to give it hand-made vibe, without losing the vibrancy of Hawai‘i.

 Custom lettering for the Liko Collection logo. The lettering was inspired by the organic shapes of Hawaiian foliage.

Custom lettering for the Liko Collection logo. The lettering was inspired by the organic shapes of Hawaiian foliage.

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 Art Direction / Design: Alexa Edgerton  Web Design: Dan Mercado  Photographer: Mark Kushimi  Client: OluKai

Art Direction / Design: Alexa Edgerton

Web Design: Dan Mercado

Photographer: Mark Kushimi

Client: OluKai